Roman Dallamassl

Educational background

Roman Dallamassl studied at the Vienna University of Economics and Business with a focus on Sales and Marketing. In addition, he is a certified systemic trainer as well as a professional speaker. He also completed training as a radio and event host.

This combination of business education, training expertise and media experience forms the foundation of his work in communication, sales and negotiation.

Professional background

Roman Dallamassl has more than 20 years of professional experience at Kraft Foods and Mondelez, one of the world’s leading food companies. During his career, he held various roles with increasing responsibility, gaining extensive experience in sales, marketing and business development.

As National Account Manager Austria, he was responsible for managing key customer relationships and conducting negotiations with major retail partners. In this role, he developed a strong understanding of the dynamics between manufacturers and retailers, particularly in the context of pricing, conditions and long-term agreements. His work required not only strong negotiation skills but also strategic thinking and the ability to manage complex business relationships.

In 2016, he transitioned into the media sector and began working as a radio host, first at “Radio Max” and later at the private radio station “88.6.” This experience further strengthened his communication skills, particularly in terms of clarity, presence and audience engagement.

Since 2019, Roman Dallamassl has been working as a business consultant for marketing and sales. In addition, he is active as a trade agent and as a trainer for communication and negotiation. His work combines practical experience from the corporate world with strong communication expertise.

En GardE focus

Roman Dallamassl delivers the seminar “Effective Business Negotiations” in both German and English. In his training sessions, he combines his extensive experience in key account management with his background in communication and media.

Participants benefit from his ability to convey negotiation techniques in a clear, practical and engaging way, with a strong focus on real-world application in sales and business environments.