Successful price negotiations

This seminar is recommended for all employees in purchase and sales departments, enabling you to hold successful price talks and price negotiations. You will learn how to negotiate better prices and hold your own in discussions about price. Minimise (or maximise) discounts, rebates, bonuses, price scales, terms and conditions, and increase your own revenues.

Target group

Intensive training seminar for purchase and sales employees and executives whose negotiations are only concerned with price.


    • Location
    • Trainer
    • Price per person

Successful price negotiations (in German)

All prices exclusive of 19% German or 20% Austrian VAT.
Plus board and lodging, except with "The negotiation world" and "Training tasters".

Training contents

Achieving better prices

How to get better prices immediately using the »four price disciplines«

Price anchoring used strategically

Gaining a head start with a suitable anchor price

Highlighting benefits

Knowing the added value of your service or solution and using it in a strategically skilful manner

Eliciting quick discounts

Generating price reductions by using the “Z3” passive methods

Comprehensive understanding of all prices and discounts

Being familiar with every type of rebate and discount, and using the secret weapon of special prices to your advantage

Price design

Internalising and utilising attractive price presentation

Avoiding expensive compromises

Never losing sight of your must-have by using the
En GardE Double Split

Making prices transparent

Working out your counterpart’s minimum price

Protecting your margin

Negotiating prices with appropriate margins using the En GardE Discount-Profit Correlator©

Don‘t leave negotiation outcomes to chance. With our training programmes you will achieve more!

Your benefit

Better negotiation results

Achieve better prices, services and terms by negotiating more effectively.

More effective approach

Start your negotiations in a structured manner by managing negotiations without making bad compromises.

Save time

Cut down on the time needed for negotiations within your organisation by using targeted negotiation techniques.

Did you know?

In-house training seminars are available for groups of six or more. You choose the date and location!

Send request

Contact us. We will be delighted to advise you.

We are happy to advise you on the perfect training for you.